Two new weeklies for the guys?

Yup the lad mags are finally heading for SA. The ugly face of the UK's beer culture or innocent fun for the boys, whatever your take on these imports, they should cause a shake-up in the local men's publishing sector. World Report Media is launching Krew in October. The content of the 96-pager will be mostly locally generated but will also include content from UK magazines Nuts and Loaded. Publisher Tim Culley sounds chuffed at beating UCM to the punch - they are widely expected to launch Zoo into the SA market and has released a media release saying absolutely nothing but obviously hoping to steal some of the Krew team's thunder. Krew will be edited by Gavin Williams from Straight Outta Benoni fame. Krew will be printed by CTP Printers and the distribution handled by RNA. The initial print run of 15,000 is expected to increase to 30,000 by the end of the year.