Huisgenoot/You launches petition against crime

After the recent murder of journalist Megan Herselman, YOU magazine and sister publications Huisgenoot and Drum, started the Unite Against Crime campaign. According to the petition, promoted in the magazines and doing the rounds online, "We have the right to safety and security and we are being denied this fundamental human right!” So far is has successfully gathered close to 30 000 signatures, according to editor Esmare Weideman. The campaign has gained the support of the Marike de Klerk Foundation which has pledged to collect 100 000 signatures. In the August 24 editions of Huisgenoot, YOU and Drum a million black ribbons were distributed. Weideman says her magazines also plan to produce T-shirts and bumper stickers to spread the anti-crime message. This is an example of how these hugely successful magazines tap into the concerns of their readers and respond to them.

Krew's media launch

Lads mag Krew has released its 20 page media launch issue. The content page features;
Survive a bar brawl
He touched my jewels...
Sporting moments gone bad
Gratuitous boobie pic

Ja well no fine...

Two new weeklies for the guys?

Yup the lad mags are finally heading for SA. The ugly face of the UK's beer culture or innocent fun for the boys, whatever your take on these imports, they should cause a shake-up in the local men's publishing sector. World Report Media is launching Krew in October. The content of the 96-pager will be mostly locally generated but will also include content from UK magazines Nuts and Loaded. Publisher Tim Culley sounds chuffed at beating UCM to the punch - they are widely expected to launch Zoo into the SA market and has released a media release saying absolutely nothing but obviously hoping to steal some of the Krew team's thunder. Krew will be edited by Gavin Williams from Straight Outta Benoni fame. Krew will be printed by CTP Printers and the distribution handled by RNA. The initial print run of 15,000 is expected to increase to 30,000 by the end of the year.

The BIG Magazine Brands

SA's BIG Magazine Brands as published by media.toolbox!

Position // Title // Circulation // Previous Chart Position
1. Huisgenoot 354,266 #1
2. You 227,879 #2
3. TV Plus 164,626 #3
4. Sarie 131,28 #4
5. People 120,609 #9
6. True Love 117,819 #8
7. Cosmopolitan 115,057 #6
8. CAR 112,132 #11
9. FHM 111,260
10. Finesse 101,784 New Entry
11. Glamour 100,238

Rooi Rose falls from our list of The BIG Magazine brands. People jumps from number 9 to number 5. CAR jumps from number eleven to number 8. FHM falls from number 7 to number 9. Finesse enters our BIG Magazine Brand list at number 10.